Influencer Marketing Team Lead

This is a chance to own influencer marketing for a brand-new product from day one and to grow it into the Influencer function for the whole of United Tech. You will turn creators and communities into a steady flow of targeted traffic and sign-ups across Instagram, TikTok, Facebook, Reddit and Quora, with clear goals, your own area of responsibility and an agreed budget to work with. Every idea you test, from a new author to a new format or distribution channel, shows up directly in user growth and cost per registration. And as the channel proves itself, you will build a team of 2–3 people to scale what works

About our product: This is a web-first platform for real-time text and video communication, built around instant connections between real people. Users can start a text chat without registration or join a video session after logging in, directly in the browser, fast and frictionless. The product leverages an AI-powered matching system and combines AI-driven and human moderation to ensure safe interactions, high-quality content, and scalable platform growth.

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Build and lead a team of 2–3 people: SMM Manager, Influencer / Outreach Manager and Community Manager
Find influencers, creators and communities through manual search, referrals, analytics tools and local agencies, and keep a database of contacts and placements
Assess audience fit by GEO and language, real reach, engagement, comment quality and signs of fake activity
Negotiate with creators directly or through managers and agencies on pricing, test and package placements, and timelines
Prepare briefs, scripts and key messages with a clear call to action to visit the website
Run direct ad integrations and content seeding across Instagram, TikTok, Facebook, Reddit and Quora, adapting each piece to the platform
Manage the product’s social media channels
Handle agreements, content usage rights, payments, the publication calendar and delivery control
Set up tracking of clicks and leads via UTM tags, links and events together with the analytics team
Analyze traffic quality, conversion and cost per result, test hypotheses, repeat winning placements and reallocate the budget
Prepare regular reports on budget and results with conclusions and a plan for the next cycle