Game Development
Full-time
Creative Marketing Specialist (Game)
About us
Our products are reaching top positions in their categories on the App Store and Google Play. 96 million people around the world use it. Our products are well-known among users from the US, UK, Canada, and leading European and Middle East countries.
We’re passionate about human connection and autonomy. We desire to grow our team in Turkey for a new product in the interactive story genre of lifestyle games.
About the job
We are looking for a Creative Marketing Specialist to join our growing marketing and product team. You’ll bridge data, psychology, and storytelling, analyzing trends, player motivations, and campaign results to craft compelling concepts for playable ads, UGC videos, and marketing campaigns. Your work will directly shape how millions of players feel, connect, and engage with our stories.
- Research and track trends in mobile games, entertainment, fashion, and social media (especially TikTok, Instagram, YouTube)
- Identify emerging aesthetics, storytelling tropes, and emotional hooks that resonate with our target audience (female and male VN players)
- Analyze competitor campaigns (MeChat, Love Sparks, Choices, Too Hot To Handle, etc.) and report what’s working and why
- Create weekly/monthly trend reports with actionable creative insights.
- Collaborate with the UA and Product teams to analyze campaign performance data (CTR, CPI, ROAS)
- Translate data insights into creative hypotheses and actionable recommendations
- Develop strategies for improving player engagement, retention, and LTV through creative storytelling
- Define emotional and narrative tones for marketing materials based on audience psychology.
- Write short marketing stories, dialogue flows, and ad scripts (UGC, Playable, and Video Ads)
- Conceptualize emotional or fantasy-driven ad ideas (e.g., romantic tension, luxury lifestyle, drama, desire)
- Create character-driven marketing flows that align with game tone and audience fantasies
- Collaborate with narrative designers to ensure characters and scenarios remain authentic and appealing.
- Work closely with Marketing Artists, UX/UI Designers, Narrative Designers, and Product Managers to ensure concepts are executable and consistent
- Provide clear creative briefs with storyboards, mood boards, and tone guidelines for each ad.
- Participate in feedback loops during production, ensuring that creative intent aligns with audience resonance
- Support UGC and influencer content development by guiding tone, story, and audience connection.
- Maintain a database of tested creative concepts and their performance results
- Evaluate what types of concepts, characters, or emotional tones perform best
- Create and present “Creative Learnings Reports” to guide future iterations
- Continuously refine storytelling and visuals to align with performance trends.
Market & Trend Analysis
Data-Driven Creative Strategy
Story & Concept Development
Collaboration & Creative Direction
Reporting & Optimization
Реферальна програма
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