Marketing
Full-time
Head of Performance Marketing
We are building one of the most powerful live-streaming platforms, already connecting 400K+ monthly active users through live events, interactive video chats, and real-time community experiences. Our mission is bold: bring joy, fight loneliness, and deliver safe, ad-free entertainment that keeps people coming back. This is a complex, fast-moving space, and we love it that way! So, you will join a passionate, expert team tackling everything from scaling AI-powered recommendations to launching high-impact, data-driven features that boost monetization and engagement. Every idea counts here, and every release reaches a massive global audienceWe are now expanding into Arab countries and Europe, enhancing content quality, and rolling out new features to keep users hooked. We are among the Top 5 streaming products in the US and rank in the Top 10 worldwide. Our next milestone: break into the global Top 5, and we are moving fast to make it happen
About your role: This is your opportunity to take full ownership of marketing strategy, budgets, and growth for a global product that already ranks among the top in its niche. You will lead the charge toward $1.2M monthly marketing spend, driving impact across acquisition, retention, and monetization in Tier-1 markets. This role is for someone who thrives in dynamic environments, builds data-driven strategies, and knows exactly how to turn great creatives and hypotheses into measurable business results
- Lead strategic product marketing: develop and execute a comprehensive growth strategy
- Scale the product to a monthly budget of $1,200,000 within defined KPIs
- Build a traffic and product-marketing hypothesis roadmap to improve marketing metrics through continuous experimentation
- Coordinate and manage a cross-functional team (UAM, Creative, ASO, PMM) to achieve KPI
- Establish testing frameworks, scaling rules, and control systems for CPA and ROI
- Lead, hire, and grow your team — hold 1:1s, performance reviews, and expand the department
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