Marketing
Full-time
Senior User Acquisition Manager (Meta)
United Tech is a global IT product company shaping the future of real-time social connection. With millions of users across North America, Europe, LATAM, and MENA, we build next-gen mobile and web apps for live-streaming and social networking. Our platforms enable connection at scale fast, interactive, and deeply engaging. The market is projected to exceed $206B by 2030, and we are already leading the evolution.
As a Senior User Acquisition Manager (Meta), you’ll take full ownership of Meta marketing strategy from crafting the structure and testing systems to managing a monthly budget of $300K–1M+. Also you’ll have the freedom to shape processes, build your own team, and turn insights into scalable growth for products that already rank among the top in their categories. This is a role for someone who thrives on autonomy, loves high-impact challenges, and knows how to turn budgets into measurable, data-driven results
- Develop and execute Meta Ads strategy (Mobile + Web2App + App2App) for company products
- Build Meta infrastructure for traffic acquisition — accounts, credit lines, integrations, and landing assets
- Plan and manage large-scale budgets ($300K–1M+ monthly)
- Monitor and optimize key performance metrics: CPA, CTR, IPM, CR, ROAS, LT0/LT7 ROMI
- Design and implement creative and funnel testing structures across creatives, landings, and geos
- Collaborate closely with Product, Analytics, and Creative teams to maximize ROMI
- Build and optimize Web2App (Click → Landing → App Store → Install) and App2App (App → Deep Link → Install/Purchase) funnels
- Prepare regular reports and presentations based on test results and insights
- Maintain close communication with ad network managers
- Initiate and validate new hypotheses to scale growth
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