Marketing
Full-time
User Acquisition Manager Team Lead (Meta)
As a User Acquisition Manager Team Lead (Meta), you’ll drive Meta marketing strategy for multiple high-growth products while leading a team of talented UA Managers. With a six-figure monthly budget at your disposal and the freedom to shape processes, you’ll mentor your team, build acquisition frameworks, and scale growth through data-driven decisions. This is a leadership role for someone who combines strategic thinking, strong people management, and deep Meta expertise.
About the company: United Tech is a global IT product company shaping the future of real-time social connection. With millions of users across North America, Europe, LATAM, and MENA, we build next-gen mobile and web apps for live-streaming and social networking. Our platforms enable connection at scale fast, interactive, and deeply engaging. The market is projected to exceed $206B by 2030, and we are already leading the evolution. Founded in Ukraine, scaling worldwide. Are you in?
- Build, mentor, and lead the Meta UA team (2–5 people): set goals, prioritize tests, and conduct performance reviews
- Develop and execute Meta Ads strategy (Mobile + Web2App + App2App) for company products
- Build Meta infrastructure for traffic acquisition — accounts, credit lines, integrations, and landing assets
- Plan and manage large-scale budgets ($300K–1M+ monthly)
- Monitor and optimize key performance metrics: CPA, CTR, IPM, CR, ROAS, LT0/LT7 ROMI
- Design and implement creative and funnel testing frameworks across creatives, landings, and geos
- Collaborate closely with Product, Analytics, and Creative teams to maximize ROMI
- Build and optimize Web2App (Click → Landing → App Store → Install) and App2App (App → Deep Link → Install/Purchase) funnels
- Prepare regular reports and presentations based on test results and insights
- Maintain close communication with ad network managers
- Initiate and validate new hypotheses to scale growth
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