Influencer Marketing Team Lead

Build and lead a team of 2–3 people: SMM Manager, Influencer / Outreach Manager and Community Manager

Find influencers, creators and communities through manual search, referrals, analytics tools and local agencies, and keep a database of contacts and placements

Assess audience fit by GEO and language, real reach, engagement, comment quality and signs of fake activity

Negotiate with creators directly or through managers and agencies on pricing, test and package placements, and timelines

Prepare briefs, scripts and key messages with a clear call to action to visit the website

Run direct ad integrations and content seeding across Instagram, TikTok, Facebook, Reddit and Quora, adapting each piece to the platform

Manage the product’s social media channels

Handle agreements, content usage rights, payments, the publication calendar and delivery control

Set up tracking of clicks and leads via UTM tags, links and events together with the analytics team

Analyze traffic quality, conversion and cost per result, test hypotheses, repeat winning placements and reallocate the budget

Prepare regular reports on budget and results with conclusions and a plan for the next cycle