Marketing
Full-time
Senior User Acquisition Manager (Meta Ads)
We are looking for a Senior User Acquisition Manager (Meta Ads) to take full ownership of the Meta Ads direction on our web-based social networking platform, built for people seeking real connections across Tier-1 markets. This is a channel already spending $300K+ a month, and the mission is bold: scale it to $1M+ within a year while protecting ROAS. You will own strategy, budget, and structure end-to-end, without micromanagement, backed by dedicated MarTech, Marketing Analytics, and Creative teams so you can focus on strategy instead of technical routine. Our platform runs on a credit-based transactional model rather than a subscription one, which means repeat purchases, high LTV, and a deeper funnel to master, a genuinely different math for anyone used to standard subscription funnels. If you build fast, think in numbers, and want a clear path to Lead within 6 to 12 months, this channel is yours to grow.
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Own the Meta Ads direction end-to-end: strategy, budget, campaign structure, and results
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Plan, launch, and scale campaigns within ROAS, Spend, and CAC targets
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Partner with the Creative team on hypotheses, briefs, and creative performance analysis
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Run systematic A/B tests across creatives, audiences, landing pages, funnels, and bidding strategies
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Analyze campaign results and shape requests to the Marketing Analytics team for deeper insights
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Automate routine buying processes using auto-rules, scripts, and AI tools
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Test and scale adjacent channels, such as Snapchat Ads and TikTok Ads, as part of a multi-channel strategy
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Present strategy, results, and plans at internal checkpoints and product-marketing meetings
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